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Keywords: Crisis marketing
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Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2025) 19 (3): 156–170.
Published: 16 October 2025
... will increase the role of digital platforms (Eyada, 2021). Brand anthropomorphism Social media marketing Brand communication COVID-19 advertising Crisis marketing © Rohit Tiwari, Tanuj Negi and Supriya Chouthoy 2025 Rohit Tiwari, Tanuj Negi and Supriya Chouthoy Published in Rajagiri...
