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Keywords: Emotional brand attachment
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Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2021) 15 (1): 16–38.
Published: 11 January 2021
... variable that directly influences brand loyalty in comparison to satisfaction and emotional brand attachment. Moreover, the examination of indirect effects revealed that our assumption based on that the emotional structures such as emotional attachment and brand love play a mediating role in the process...
