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Keywords: India
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Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2026) 20 (2): 139–160.
Published: 06 May 2026
... at Link to the terms of the CC BY 4.0 licence . OTT platforms Technology acceptance model Uses and gratifications Crisis behaviour Digital adoption Consumer behaviour India The COVID-19 pandemic profoundly altered entertainment consumption in India, with traditional venues shuttered...
Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2026) 20 (1): 69–87.
Published: 12 March 2026
... . Underemployment Socio-economic well-being Economic strain Relationships Agro-based industry India The COVID-19 pandemic has profoundly impacted global labor markets, not only by increasing unemployment but also intensifying underemployment – a condition in which people work fewer hours, earn less...
Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2025) 19 (2): 70–85.
Published: 26 August 2025
...Shamsudheen Aruma Thadathil; Mohammed Muneerali Thottoli Purpose Since the start of economic liberalization, Asia and Africa have been expanding new corridors for South-South trade. India and Ethiopia are the two fastest-growing economies in this region, and the trade between these countries...
Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2025) 19 (2): 86–97.
Published: 12 March 2025
...-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Covid-19 India SMEs performance Wilcoxon signed-rank test Sector-wise effect The city of Wuhan...
Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2024) 18 (1): 82–94.
Published: 06 June 2023
... than convergence could reap the benefits of the IFRS. Originality/value It has contributed to the existing body of knowledge by assaying the effect of the IFRS convergence on FP in developing economies like India using the DiD methodology. The study is an original piece of research and is free from...
