Keywords: Intention to buy the second-hand product
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Journal Articles
Rajagiri Management Journal (2021) 15 (2): 129–144.
Published: 29 March 2021
.... Some people buy them because of the factors of second-hand’s purchases’ uniqueness and authenticity (Beuving, 2004 ; Borusiak, 2020). Willingness or intention to buy second-hand products also depended on brand equity. Powerful brands have a good positioning in customers’ minds and have better resale...

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