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Keywords: Lifestyle
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Journal Articles
Effect of lifestyle, and health consciousness on street food purchase intention using the TPB model
Open Access
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2026) 20 (1): 2–21.
Published: 11 March 2026
...). The study also assesses the effect of PBC , SUN , ATT , consumer lifestyle ( COL ), and health consciousness ( HEC ) on street food purchase intention (SFP). Design/methodology/approach To evaluate the framework, primary data were gathered through a questionnaire, from 386 street food consumers from...
