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Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2025) 19 (4): 252–265.
Published: 04 November 2025
... . Customer-perceived value Attitude Perceived behavioral control Subjective norms Purchase intention D12 M31 Q13 With the growth of global trade and more efficient supply chains, imported fruits have become commonplace in many markets. Nowadays, the market offers diverse options; some...
Includes: Supplementary data
