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Keywords: Purchase intention
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Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2025) 19 (4): 252–265.
Published: 04 November 2025
...Xinyi Guo; Bhumiphat Gilitwala Purpose The purpose of this study was to investigate the factors influencing customers’ purchase intention (PI) towards fresh Malaysian durians in Zhejiang province, China. Design/methodology/approach This study applies a quantitative research method to explore...
Includes: Supplementary data
