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Keywords: Social media
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Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2025) 19 (1): 30–43.
Published: 11 December 2024
...Sandeep Vij; Balpreet Kaur Purpose This paper aims to develop and validate a comprehensive scale for measuring consumer perceptions towards social commerce (S-Commerce). With the growing prominence of social media platforms in electronic commerce (e-commerce), understanding consumer perceptions...
