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Keywords: Subjective norms
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Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2025) 19 (4): 252–265.
Published: 04 November 2025
... research to construct a new conceptual framework. Findings This study found that customer-perceived value (CPV) has a positive influence on attitude. Furthermore, attitude, subjective norms and perceived behavioral control are all found to have significant influences on PI. Research limitations...
Includes: Supplementary data
