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Keywords: Technology acceptance model
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Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2026) 20 (2): 139–160.
Published: 06 May 2026
...Gulam Mustafa Purpose This study aims to investigate the transformative impact of the COVID-19 pandemic on over-the-top (OTT) platform adoption and digital entertainment consumption among Indian consumers. By integrating the technology acceptance model (TAM), uses and gratifications (UG) theory...
Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2022) 16 (1): 2–20.
Published: 29 March 2021
... at http://creativecommons.org/licences/by/4.0/legalcode Consumer behaviour Affective commitment Technology acceptance model Intention to use E-payment Point of sale Technology innovation In recent times Nigeria’s e-payment system has been growing in volume and value. The volume...
