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Keywords: Theory of planned behaviour
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Journal Articles
Effect of lifestyle, and health consciousness on street food purchase intention using the TPB model
Open Access
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2026) 20 (1): 2–21.
Published: 11 March 2026
... the most significant predictors of street food purchase intention (SFP), whereas PBC showed limited influence. PFQ significantly influenced all three core constructs of the Theory of Planned Behaviour-ATT, SUN and PBC , followed by convenience (CON). PFV did not significantly influence PBC . HEC had...
