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Keywords: B2B relationship
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Journal Articles
Rodrigo Soares Santana, Gustavo Hermínio Salati Marcondes de Moraes, Hermes Moretti Ribeiro da Silva
Journal:
RAUSP Management Journal
RAUSP Management Journal (2021) 56 (1): 109–128.
Published: 05 March 2021
... Relationship marketing B2B relationship Cooperativism Relational attractiveness The ability of managers to handle individual short and long-term network relationships between suppliers and customers determines a company’s ability to compete (Palmer, Lindgreen & Vanhamme, 2005). The integration...
