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Keywords: Contracts renewal
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Journal Articles
RAUSP Management Journal (2020) 55 (4): 473–489.
Published: 30 December 2019
...Sandro Cabral; Priscila Fernandes Ribeiro; Sanders Zurdo Romão Purpose This paper aims to analyze the underlying factors of contract renewals in business-to-business (B2B) contracts. Design/methodology/approach The authors build a unique data set with 296 contracts signed between a major firm...

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