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Keywords: Elaboration likelihood model
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Journal Articles
Journal:
RAUSP Management Journal
RAUSP Management Journal (2025) 60 (1): 314–333.
Published: 20 November 2025
...Mudjahidin Mudjahidin; Hosiana Arga Putri; Andre Parvian Aristio; Lukman Junaedi; Ahmad Baihaqy Purpose The purpose of this study is to apply the Elaboration Likelihood Model ( ELM ) to examine persuasive information processing in live streaming commerce ( LSC ). This study examines the impact...
