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Journal Articles
RAUSP Management Journal (2021) 56 (3): 266–281.
Published: 31 May 2021
...M. Bilal Akbar; Lawrence B. Ndupu; Jeff French; Alison Lawson Purpose This paper aims to develop and present a new planning framework of social marketing, known as consumer research, segmentation, design of the social programme, implementation, evaluation and sustainability (CSD-IES). Design...

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