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Keywords: Green innovation
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Journal Articles
Journal:
RAUSP Management Journal
RAUSP Management Journal (2025) 60 (1): 296–313.
Published: 21 October 2025
...Syeda Wajiha Kazmi; Waqar Ahmed; Tooba Zahid Purpose The purpose of this paper is to identify and assess the influence of behavioral change agents for adopting green innovation to enhance sustainability performance. Design/methodology/approach This paper employed a quantitative approach...
