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Keywords: Intermediary dimensions
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Journal Articles
Journal:
RAUSP Management Journal
RAUSP Management Journal (2026) 61: 60–86.
Published: 13 May 2026
.../implications This study advances consumer behavior theory by providing a comprehensive framework of marketing intermediary dimensions and their influence on customer journeys. It also strengthens stakeholder theory by systematically analyzing diverse intermediaries in the value-creation process. Practical...
