... of this case, vis-à-vis with the characteristic of internationalization medical device companies according to the Uppsala model. Considering this context, the following research question was outlined: “How did Microport internationalize before the distribution of its stents product in Brazil?” The aim...

...Renata Fernandes Galhanone; Thelma Valeria Rocha; Eduardo Eugênio Spers; Fabiano Rodrigues Purpose This paper aims to investigate the influence of a corporate global mindset and international experience on the internationalization process of Brazilian franchisors. The purpose is to study the role...

... to a particular country in the marketing function of a global company. Design/methodology/approach To do so, a literature review was conducted addressing the following topics: internationalization, international marketing and product customization factors. With regard to methodological aspects, an initial...