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Keywords: Involvement
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Journal Articles
Journal:
RAUSP Management Journal
RAUSP Management Journal (2020) 55 (1): 70–85.
Published: 30 September 2019
...Aleixo Fernandes; Marcelo Moll Brandao; Evandro Luiz Lopes; Filipe Quevedo-Silva Purpose The purpose of this paper is to identify the influence of the company’s reputation and individual consumer involvement in the relationship between satisfaction, loyalty and willingness to pay more...
