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Keywords: Loyalty
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Journal Articles
RAUSP Management Journal (2021) 56 (2): 186–201.
Published: 19 March 2021
...Tatiana Iwai; Luciana Yeung; Rinaldo Artes Purpose This study aims to examine the effects of peer ethical behavior and individual differences in valuation of fairness vs loyalty on whistleblowing intentions in academic settings. This study also tests the underlying mechanism responsible...
Journal Articles
RAUSP Management Journal (2020) 55 (1): 70–85.
Published: 30 September 2019
...Aleixo Fernandes; Marcelo Moll Brandao; Evandro Luiz Lopes; Filipe Quevedo-Silva Purpose The purpose of this paper is to identify the influence of the company’s reputation and individual consumer involvement in the relationship between satisfaction, loyalty and willingness to pay more...

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