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Keywords: NRBV theory
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Journal Articles
Journal:
RAUSP Management Journal
RAUSP Management Journal (2025) 60 (1): 296–313.
Published: 21 October 2025
... licence. Change agents Green innovation Sustainable performance NRBV theory In this competitive world, organizations must keep up with the continuous innovation in their products and services. According to the traditional definition of innovation, it is not a development or an invention...
