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Keywords: Prosumption
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Journal Articles
Isabela Carvalho de Morais, Thaysa Costa do Nascimento, Flávia Pimenta Fracalanzza, Karin Brondino-Pompeo
Journal:
RAUSP Management Journal
RAUSP Management Journal (2025) 60 (1): 240–257.
Published: 01 October 2025
... media. Design/methodology/approach This study used a multimethod qualitative approach, combining netnography and in-depth interviews, to analyze prosumer profiles on Instagram and YouTube. This allowed for real-time observation of prosumption activities, interactions and the development of practices...
