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Keywords: Reputation
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Journal Articles
Journal:
RAUSP Management Journal
RAUSP Management Journal (2021) 56 (4): 425–443.
Published: 28 June 2021
...Carolina Andrea Gómez Winkler Sudré; José Paulo de Souza; Melise Dantas Machado Bouroullec Purpose The purpose of this study is to understand the effect of governance structure alignment, property rights protection, and reputation in generating efficiency in dairy agro-industrial system in Paraná...
Journal Articles
Journal:
RAUSP Management Journal
RAUSP Management Journal (2020) 55 (1): 70–85.
Published: 30 September 2019
...Aleixo Fernandes; Marcelo Moll Brandao; Evandro Luiz Lopes; Filipe Quevedo-Silva Purpose The purpose of this paper is to identify the influence of the company’s reputation and individual consumer involvement in the relationship between satisfaction, loyalty and willingness to pay more...
