...Emidio Gressler Teixeira; Gilnei Luiz de Moura; Luis Felipe Dias Lopes; Diego Antônio Bittencourt Marconatto; Adalberto Américo Fischmann Purpose The purpose of this study is to analyze the relationship between dynamic service innovation capabilities (DSICs) and startup growth in an emerging...

... for a product. Design/methodology/approach The method used is quantitative, by means of a survey with real consumers of automotive services of two vehicle dealerships, whose data were analyzed through linear regression analysis and conditional analysis of moderation. Findings The authors have identified...