... implications This study highlights the growing cultural influence of prosumers, demonstrating how social media facilitates community building and enhances consumer agency in shaping collective influence. Originality/value By delineating the spheres of the prosumer trajectory, this research advances...

...Graziela Perretto Rodrigues; Adriana Roseli Wünsch Takahashi; Paulo Henrique Muller Henrique Prado Purpose The purpose of this study is to understand how business-to-business organizations use social media during the sales process. Design/methodology/approach The meta-synthesis steps...