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Keywords: Trajectories
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Journal Articles
Isabela Carvalho de Morais, Thaysa Costa do Nascimento, Flávia Pimenta Fracalanzza, Karin Brondino-Pompeo
Journal:
RAUSP Management Journal
RAUSP Management Journal (2025) 60 (1): 240–257.
Published: 01 October 2025
...Isabela Carvalho de Morais; Thaysa Costa do Nascimento; Flávia Pimenta Fracalanzza; Karin Brondino-Pompeo Purpose This study aims to examine the trajectories through which individuals evolve into prosumers, focusing on the transition from personal practices to collective influence through social...
