This paper aims to examine the causal impact of self-chosen performance, learning and behavioral goals on student motivation and academic performance in a college Microeconomics course. Using a randomized controlled trial, students were assigned to one of four groups: a control group with no specific goals or treatment groups that self-select their own performance, learning or behavioral goals. We find that self-chosen goals enhance academic outcomes compared to a control group, with learning and behavioral goals yielding significant effects. Performance goals drive higher achievement when paired with strong goal commitment, learning goals facilitate deeper cognitive engagement and behavioral goals encourage consistent and productive study habits.
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27 April 2026
Research Article|
April 22 2026
Hitting the mark: the power of self-chosen goals in academic success Available to Purchase
Yuxin Su
SKEMA Business School
, Suzhou, China
Corresponding author Yuxin Su yuxin.su@skema.edu
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Corresponding author Yuxin Su yuxin.su@skema.edu
Received:
January 10 2025
Revision Received:
May 24 2025
Accepted:
June 09 2025
Online ISSN: 2326-6201
Print ISSN: 2326-6198
© 2026 Emerald Publishing Limited
2026
Emerald Publishing Limited
Licensed re-use rights only
Review of Behavioral Economics (2026) 13 (2): 253–284.
Article history
Received:
January 10 2025
Revision Received:
May 24 2025
Accepted:
June 09 2025
Citation
Su Y (2026), "Hitting the mark: the power of self-chosen goals in academic success". Review of Behavioral Economics, Vol. 13 No. 2 pp. 253–284, doi: https://doi.org/10.1108/RBE-01-2025-0254
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