Decision making, based on forward looking deliberation, assumes a cognitive representation of the causal relationships determining the consequences of behavioral choices. We refer to this perceived causal structure as the mental model which, of course, can — and in all complex environments — must differ from the actual decision situation. Mental modeling is thus one step in the possible recursive process of boundedly rational reasoning which precedes belief and goal formation and the search for satisficing behavioral options. How we cognitively perceive a choice task is usually not revealed by choice data. We discuss experimental methods trying to elicit more or less directly crucial aspects of mental modeling and how they might help to explain more reliably choice making. According to the few experimental studies challenging this inherently difficult task none of the experimental methods is without flaws. We nevertheless propagate using them.
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15 January 2014
Research Article|
January 15 2014
Observing Mental Modeling — Methods and Results
Werner Güth
Werner Güth
Max Planck Institute of Economics
, Kahlaische Str. 10, D-07745 Jena, Germany
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Online ISSN: 2326-6201
Print ISSN: 2326-6198
© 2014 W. Güth
2014
W. Güth
Licensed re-use rights only
Review of Behavioral Economics (2014) 1 (1-2): 99–114.
Citation
Güth W (2014), "Observing Mental Modeling — Methods and Results". Review of Behavioral Economics, Vol. 1 No. 1-2 pp. 99–114, doi: https://doi.org/10.1561/105.00000005
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