This paper aims to investigate, both theoretically and experimentally, the anchoring effect of focal points in sequential bargaining with varying structures. The author designs two variants of the Nash bargaining game, each permitting conflict, that encourage players to coordinate via focal points. Specifically, the author examines two types: power, defined by expected conflict payoffs, and endowment, which sets the status quo. Experimental results show that players exhibit notable rationality in both their demands and their decisions to back down. Crucially, power exerts a strong anchoring effect, while endowment does not. Strikingly, the opponent’s willingness to back down – interpreted as tacit recognition of the bargainer’s ownership claim – plummets from 65.79 to 12.5% after exposure to power as the focal point, highlighting the limited role of ownership legitimacy in shaping bargaining outcomes.
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Research Article|
July 13 2026
Anchoring effect of focal points in bargaining: power and endowment
Xiaoli Guo
Shanghai Institute of International Organization and Global Governance,
Shanghai University of Finance and Economics
, Shanghai, China
Corresponding author Xiaoli Guo guoxiaoli@mail.shufe.edu.cn
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Corresponding author Xiaoli Guo guoxiaoli@mail.shufe.edu.cn
Received:
February 23 2025
Revision Received:
August 03 2025
Accepted:
August 09 2025
Online ISSN: 2326-6201
Print ISSN: 2326-6198
© 2026 Emerald Publishing Limited
2026
Emerald Publishing Limited
Licensed re-use rights only
Review of Behavioral Economics 1–26.
Article history
Received:
February 23 2025
Revision Received:
August 03 2025
Accepted:
August 09 2025
Citation
Guo X (2026;), "Anchoring effect of focal points in bargaining: power and endowment". Review of Behavioral Economics, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/RBE-02-2025-0238
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