Keywords: Decision-making
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Journal Articles
Review of Behavioral Economics 1–22.
Published: 15 June 2026
...Madeleine Green; Charles Holt; Juliette Sellgren; Erica Sprott Understanding the difference between average and marginal effects is an essential element of effective decision making. Yet economists find that consumers often misperceive gains or costs at the margin in all but the simplest...
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