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Keywords: Effectual experiments
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Journal Articles
Journal:
Review of Behavioral Economics
Review of Behavioral Economics (2026) 13 (1): 154–170.
Published: 14 April 2026
... Effectual experiments C90 C91 C92 C93 C94 C95 C96 C97 C98 C99 Sarasvathy’s (2001a , 2001b) theory of effectuation, a means-based and control-oriented logic of decision-making, argues that expert entrepreneurs often use effectuation rather than causation. Entrepreneurs use...
