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Keywords: Effectuation
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Journal Articles
Journal:
Review of Behavioral Economics
Review of Behavioral Economics (2026) 13 (1): 154–170.
Published: 14 April 2026
...Gilles Grolleau; Luc Meunier Effectuation is a means-driven approach where individuals leverage existing resources, focus on affordable loss, and form partnerships to navigate uncertain environments and create outcomes through flexible strategies rather than predetermined plans. An effectual stance...
