... an opportunity to increase their payoff by cheating with no possible detection. The results reveal that subjects who watched the popular actress’ commercial cheated significantly more than subjects who watched either her dramatic film extract or the anonymous actress’ commercial and that cheating increased...

...Gideon Yaniv; Doron Greenberg; Erez Siniver The paper reports the results of an experiment which applies a variant of the standard die-under-the-cup paradigm to detect cheating on the individual level by incentivizing subjects to report an outcome which is entirely impossible. This enables...