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Journal Articles
Review of Behavioral Economics (2022) 9 (2): 155–171.
Published: 07 June 2022
...Mina Mahmoudi; Mark Pingle; Rattaphon Wuthisatian We humans find it difficult to comprehend the magnitude of one thing without comparing the magnitudes of two things. When we compare two magnitudes, we tend to use ratios and differences. This suggests a procedural theory of decision making should...

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