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Purpose

This study investigates the impact of the COVID-19 pandemic on the tone of annual reports, focusing on the personal and behavioural attributes of Chief Executive Officers (CEOs).

Design/methodology/approach

We analysed 360 companies listed on the Tehran Stock Exchange from 2016 to 2021, distinguishing between pre-COVID (2016–2018) and post-COVID (2019–2021) periods. Multivariate regression techniques with year and industry-fixed effects were employed.

Findings

The results reveal a significant negative impact of COVID-19 on managers’ disclosure tone. CEO tenure and ability exacerbate this impact, while CEO myopia, narcissism, and overconfidence mitigate it. CEO gender and duality do not significantly moderate the effect of COVID-19 on abnormal tone.

Originality/value

This pioneering research is the first to examine the impact of COVID-19 on managers’ abnormal tone through a behavioural lens, offering insights into the interplay of CEO attributes and disclosure practices during a global crisis.

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