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Keywords: Big five
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Journal Articles
Review of Behavioral Finance (2024) 16 (4): 754–771.
Published: 27 February 2024
... at the head of household and state level to examine the relationship. Findings The results show heads of households’ conscientiousness positively relating to the average number of businesses owned, beyond other Big Five traits and the impact of other characteristics. A one-standard deviation increase...

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