... by presenting a structured framework for evaluating the effect of social media on investor decision-making. Originality/value It uniquely examines the interrelationships among key determinants and prioritizes the social media influencer type that influences investor decisions, using a hybrid Fuzzy DEMATEL...

... mediators Investor decision making Risk dimensions Stock market anomalies All the concepts, theories and models of traditional and modern finance assume rationality of agents and efficiency of markets. However, latest researches in the domain of behavioral finance provide contradictory empirical...