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Keywords: Project performance
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Journal Articles
Journal:
Review of Behavioral Finance
Review of Behavioral Finance (2017) 9 (2): 169–186.
Published: 10 July 2017
...Liang Zhao; Tsvi Vinig Purpose In the existing literature on crowdfunding project performance, previous studies have given little attention to the impact of investors’ hedonic value and utilitarian value on project results. In a crowdfunding setting, utilitarian value is somehow hard to satisfy...
