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Keywords: Relevance and market fit
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Journal Articles
Who really moves the market? Unveiling the power of social media influencers in investor decision-making
Available to Purchase
Journal:
Review of Behavioral Finance
Review of Behavioral Finance 1–23.
Published: 11 May 2026
... decisions using Fuzzy TOPSIS. Findings According to the Fuzzy DEMATEL results, Relevance and Market Fit, as well as Risk Awareness and Decision Impact, are the key determinants for assessing the influence of social media influencers, as these determinants originate from the cause group. Based...
