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Keywords: Social media influencers
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Journal Articles
Who really moves the market? Unveiling the power of social media influencers in investor decision-making
Available to Purchase
Journal:
Review of Behavioral Finance
Review of Behavioral Finance 1–23.
Published: 11 May 2026
...D. Lalita; Sachin Kumar; Manoj Kumar Dash Purpose In the digital era, social media influencers act as informal advisors, shaping investor behaviour. Their opinions often drive market movements, especially among retail investors and younger demographics. This study aims to identify and prioritize...
