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Keywords: Automotive dealership
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Journal Articles
Journal:
Revista de Gestão
Revista de Gestao (2024) 31 (3): 334–346.
Published: 16 October 2023
...Guilherme Henrique Vieira Noveletto; Jailson Lana; Raul Beal Partyka; João Roberto Rocha Lemos Purpose This teaching case aims to encourage reflection on the formulation of the strategic repositioning of an automotive dealership. Design/methodology/approach Built on the teaching case method...
