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Keywords: Boycott
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Journal Articles
Journal:
Revista de Gestão
Revista de Gestao (2025) 32 (3): 151–163.
Published: 19 June 2025
...Taís Pasquotto Andreoli; Patrícia Cardoso Silva; Evandro Luiz Lopes Purpose This study aimed to understand the motivations behind consumers’ decisions to boycott greenwashing practices. Design/methodology/approach We conducted a quantitative survey with a sample of 1,251 consumers, using...
Includes: Supplementary data
