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Keywords: Continuance intention
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Journal Articles
Journal:
Revista de Gestão
Revista de Gestao (2024) 31 (1): 34–49.
Published: 26 April 2023
...Xuan Cu Le Purpose Hedonic value is commonly conceded as a determinant of behavioral intentions toward location-based advertising (LBA). However, the careful consideration of a mechanism behind hedonic motivation and its subsequent impact on continuance intention is inadequate. This study aims...
