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Keywords: Digital marketing
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Journal Articles
Journal:
Revista de Gestão
Revista de Gestao (2020) 27 (2): 153–167.
Published: 06 February 2020
.../legalcode Engagement Digital marketing Social media management Digitalisation has become a part of our daily life. As a result, digitalisation and particularly social media (SM) have been claimed to transform consumer behaviour (Kaplan & Haenlein, 2010), with important consequences...
