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Keywords: Generative artificial intelligence
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Journal Articles
Journal:
Revista de Gestão
Revista de Gestao (2025) 32 (3): 208–223.
Published: 01 August 2025
...Patrícia F. Prado; Daielly Mantovani Purpose To investigate how companies in various sectors are using generative artificial intelligence (GenAI) to capture business value and to propose a research agenda on the subject. Design/methodology/approach A systematic literature review was conducted...
