Keywords: Market positioning
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Journal Articles
Revista de Gestao (2024) 31 (3): 334–346.
Published: 16 October 2023
... as a parameter for negotiations or evaluations), causing the target margin of 12% on vehicle sales unachievable. At the end of March 2021, the board calls Lucas to talk. Market positioning Automotive dealership Luxury The increased price of new cars caused by the supply inflation resulting from...

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