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Keywords: Misleading marketing communication
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Journal Articles
Journal:
Revista de Gestão
Revista de Gestao (2025) 32 (3): 151–163.
Published: 19 June 2025
...://creativecommons.org/licences/by/4.0/legalcode Misleading marketing communication Greenwashing Skepticism Boycott Consumer behavior The growing adoption of sustainable discourse and practices in the marketplace has created a favorable environment for organizations to capitalize on the green movement...
Includes: Supplementary data
