Keywords: New product commercialization
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Journal Articles
Revista de Gestao (2022) 29 (4): 367–379.
Published: 06 April 2022
... technologies across the NPD processes adopting a three-phased decomposition approach: discovery, development and commercialization of the new product. Table 1 presents the activities related to each of the three NPD processes. Internet of things New product commercialization New product discovery...

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