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Keywords: Resistance
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Journal Articles
Journal:
Revista de Gestão
Revista de Gestao (2022) 29 (1): 55–75.
Published: 30 July 2021
... as the basis for the development of media products, evidencing a kind of consumer resistance. Under a Foucauldian perspective aligned with the consumer culture theory (CCT), power relations are established in a dynamic of power exercise and resistance to power. Based on this, the authors pose the following...
