...André Garcia Padilha; Veridiana Rotondaro Pereira; Orlando Yesid Esparza Albarracin Purpose This study analyzes the sales behavior of a Brazilian fashion retailer before, during, and after the COVID-19 pandemic, aiming to generate short-term forecasts using machine learning models. The pandemic’s...

... model innovation and the future of retail in omnichannel contexts - Amaro offers products online (on an e-commerce platform and native mobile applications) and physically in locations called guide shops. The authors suggested the adoption of frameworks and tools (e.g. the competitive positioning map...